Thinking Differently

THE best and cheapest marketing tactic ever!

Seek referral business.

Hmmm, seems like a no-brainer, but it's often the easy things that get forgotten.

I suspect you provide a great product or service and your customers walk away happy with the exchange. Correct? But I also suspect you don't often ask for the referral. Am I right?

In our busy world, many people don't often think of asking for, or actually referring business. For some, it's just not on their radar. What YOU have to do is put it on their radar. Once the business exchange is over, ask for a testimonial letter, get an audio or video referral for your website and then pointedly ask if they would refer your business should the opportunity arise. It only takes a few minutes of your time to, "plant the seed." The benefit is a huge crop of new customers who refer new customers, and so on and so on.

We are far more likely to trust the input of friends, family and fellow purchasers, than business advertising propaganda. It's not what you as a company say you do; it's what you actually do that really matters.

P.S. Unsolicited testimonials have even more power than solicited testimonials so keep doing exceptional work! Ideally you won't have to ask for the referral.

P.P.S. Don't forget to harness the power of social media marketing. If you plant the seed and get someone else talking about your great efforts on one of the hundreds of social media channels out there, the good word can travel far and fast!