November 2009


Gain Trust & Credibility

I've had the opportunity to speak at a variety of functions and events lately, including the, Canadian Society of Association Executives, The Executive Committee (TEC) 271, the Winnipeg Entrepreneurs Exchange and next week, the Creative Comm. Class at RRC in Winnipeg.

When it comes to gaining trust and credibility, look for opportunities to speak about something in your field of expertise. If opportunities don't present themselves, schedule a training session or information session and create your own "event."

One word of caution - if you don't do it well you can do yourself more harm than good, so get in front of the mirror and practice til it's perfect.

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Contact Info

Dubyts Communications
201-301 Nassau St.N.
Wpg, MB  R3L 2J5
Ph: 204-475-3307

Fax: 204-487-7249


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- Micro sites can yield huge results  -
For many businesses tv, radio and newspaper ad campaigns are not only unrealistic but unnecessary. If you know who your clients are you can target them very effectively with micro sites designed to appeal specifically to each buyer persona you've identified for your products/services.

Micro sites can also be used for a specific campaign or promotion. A great example is the campaign we're currently running for Dubyts Com. 

The idea hit me at 4 a.m., like many of my "bright" ideas do. It came from something we communicate to our clients all the time. You can tell people how great you are in directive marketing style, but if you're looking to build trust quickly, then someone else saying how great you are is the ticket to BIG results. And while this wasn't exactly an epiphany, we have print and audio testimonials on our own website and recommend this strategy to our clients regularly, it did solve my quandary about the creative for an upcoming ad opportunity we had in the Winnipeg Chamber Newsletter.

So in usual "Christine" fashion, when the idea hit me at 4 a.m. I bolted out of bed, went to my computer and registered the website, 

I'm not going to tell you about the micro site. You can check it out for yourself. But I will say that it is a great little micro site that:
  - gives us the ability to promote our business,
  - lets visitors hear snipits of what our clients are saying,
  - showcases the interesting and unique ways we can engage a customer, AND
  - acts as a lead generation tool.

BIG BANG from a MICRO site! 

Yup, micro sites can yield HUGE results if you plan them effectively with clear objectives. And in keeping with the word micro, you're not looking at BIG budget considerations like with some forms of mass advertising.

Flash for Fun and Flare -
SpeeWrapMyRidedpro Systems, the Franchisor for Speedpro Signs and Speedpro Imaging is a valued client we have worked with for several years. They continue to strengthen their national brand and recently asked us to create an informative, fun flash presentation that would communicate a contest to come up with a national vehicle wrap for their 47  franchise locations across the country. Click on the "Wrap My Ride" link to see the end result.

This type of internal communication tactic is far more interesting than your typical corporate memo or letter. Its engaging, interesting to watch and listen to AND yielded a great response from very busy franchise operators. We'll report back on the winning entry!
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Dubyts Communications | 201-301 Nassau St. North | Winnipeg | Manitoba | Canada