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Contract
Website Programmers Required!
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Looking to get involved in some fun and
interesting web development projects? If you're fluent in html and have
experience working with open source CMS's email your resume with links to some of
your current work.
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Finalists
Announced!
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The Women Business Owners of
Manitoba are excited to announce the finalists of the 2010 Woman
Entrepreneur of the Year Awards. Do you know any of them?
Join
us at the Gala dinner and Awards Ceremony to see who will the winners
will be.
For tickets visit www.wbom.ca
Early bird pricing of $99 til April 30th! After
that they're $149.
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| - | Once upon a
time . . .
| People
love stories. Mystery, intrigue, romance, humor, what ever the format,
stories are familiar and pervasive through life. We store, index and
retrieve information in the form of stories.
Stories
provide us with simulation and the knowledge to act. They also provide
inspiration and the motivation to act. So it's no surprise marketers use
the art of storytelling to provide emotional ideas to get people to
act.
A great example is the, "I'm an Apple / I'm a PC,"
ad series. A simple comedy with a hero a villain and a happy ending,
depending on your brand preference. ;-)
Another great story is
Dove's, "Real Beauty Campaign." Not only is it high impact but its
premise is based on building self esteem for girls and women -
altruistic indeed.
So how can YOU tell a great story?
1. Be genuine, authentic
and consistent - failing any of these and you lose your readers trust.
2.
Make a promise - something bold that appeals to your market, not to
everyone.
3. Be concise but let them draw their own conclusions.
4.
Appeal to their senses. Sense of intrigue, romance, fun - its the
emotional vs the logical that plays here.
It's not as easy as it
sounds but a good marketer can help you tell a great story that
translates into real value for your business. |
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| Storytelling Success -
| When Jamie
Saulnier and Kliff Lengwenus from Connotec came to us with the challenge
to tell the country and the world about a new and very exciting
Apprenticeship Program, we jumped at the opportunity to tell the story.
Working
with key Connotec stakeholders we developed a simple but effective
informational website for the First Nations Apprenticeship Program
(FNAP). The site is intended not only to provide details of the program
but to communicate the passion and potential of the program. A passion
you hear in the voices of Jamie and Kliff when they speak of it.
Our storytelling solution . . . a flash intro to communicate the
passion and promise - a suspense story that incorporates images, music
and strategically chosen language to invoke an emotionally charged
feeling. It's genuine, authentic and consistent. It makes a promise
that's bold and appeals to a specific target audience, and it's concise
and lets the viewer draw their own conclusion. It sets the stage for the
information contained therein, which is exactly what this story's
intent was.
Check it out for yourself - FNAPCanada.com
Stay tuned for our own little story -- coming
soon to the DubytsCom website.
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