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April 2010

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Contract Website Programmers Required!


Looking to get involved in some fun and interesting web development projects? If you're fluent in html and have experience working with open source CMS's email your resume with links to some of your current work.  
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Finalists Announced!


The Women Business Owners of Manitoba are excited to announce the finalists of the 2010 Woman Entrepreneur of the Year Awards. Do you know any of them?

Join us at the Gala dinner and Awards Ceremony to see who will the winners will be.

For tickets visit www.wbom.ca

Early bird pricing of $99 til April 30th! After that they're $149. 
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-Once upon a time . . .
People love stories. Mystery, intrigue, romance, humor, what ever the format, stories are familiar and pervasive through life. We store, index and retrieve information in the form of stories.

Stories provide us with simulation and the knowledge to act. They also provide inspiration and the motivation to act. So it's no surprise marketers use the art of storytelling to provide emotional ideas to get people to act. 

A great example is the, "I'm an Apple / I'm a PC," ad series. A simple comedy with a hero a villain and a happy ending, depending on your brand preference. ;-)

Another great story is Dove's, "Real Beauty Campaign." Not only is it high impact but its premise is based on building self esteem for girls and women - altruistic indeed. 

So how can YOU tell a great story? 
1. Be genuine, authentic and consistent - failing any of these and you lose your readers trust.
2. Make a promise - something bold that appeals to your market, not to everyone.
3. Be concise but let them draw their own conclusions.
4. Appeal to their senses. Sense of intrigue, romance, fun - its the emotional vs the logical that plays here.

It's not as easy as it sounds but a good marketer can help you tell a great story that translates into real value for your business.


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Storytelling Success -
When Jamie Saulnier and Kliff Lengwenus from Connotec came to us with the challenge to tell the country and the world about a new and very exciting Apprenticeship Program, we jumped at the opportunity to tell the story.

Working with key Connotec stakeholders we developed a simple but effective informational website for the First Nations Apprenticeship Program (FNAP). The site is intended not only to provide details of the program but to communicate the passion and potential of the program. A passion you hear in the voices of Jamie and Kliff when they speak of it.
    
Our storytelling solution . . . a flash intro to communicate the passion and promise - a suspense story that incorporates images, music and strategically chosen language to invoke an emotionally charged feeling. It's genuine, authentic and consistent. It makes a promise that's bold and appeals to a specific target audience, and it's concise and lets the viewer draw their own conclusion. It sets the stage for the information contained therein, which is exactly what this story's intent was.

Check it out for yourself - FNAPCanada.com

FNAPWebsite

Stay tuned for our own little story -- coming soon to the DubytsCom website.
Dubyts Communications Inc.
201-301 Nassau St. North Winnipeg, MB  R3L 2J5

(204)475-3307
www.DubytsCom.com   info@dubytscom.com

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Dubyts Communications | 201-301 Nassau St. North | Winnipeg | Manitoba | Canada