Marketing Fundamentals

Marketing With Personality

By Christine Dubyts, Dubyts Communications

What does your marketing say about your company? Are you edgy? Conservative? Professional? Funky? Do you project confidence, fun or competence? Does your creative platform help you to stand out from the crowd or do you blend in with the masses?

There's so much noise out there. So many competitors vying for YOUR customer's and potential customer's attention. You need to discover what makes you different than everyone else. Then you need to visually project this.

Using color, space, type, and imagery, you can achieve an endless number of creative styles. Once you have your "style," it becomes easy to tie all your marketing together. From your website, to your biz cards, to e-marketing and social marketing. Creating a unique consistent visual image inline with your unique corporate philosophy is key to marketing with personality.

One Company who does this well is Google - I get a kick out of the logo variations they pull off for special and momentous occasions, and yet their general creative platform is straight forward, clean and professional.

And if you were wondering whether DCom has a foot fetish with the use of feet on our website, biz cards, facebook page and this particular newsletter? Well, we do have a fetish, but not a foot fetish. It's a fetish with being different. We wanted to "stand" out. To really dig our "heels" into something different and I think we "nailed" it! (excuse the puns)

Do you have a unique, consistent creative platform that identifies your fonts, colors, space and imagery? What does your marketing say about you?