Marketing Fundamentals

Get In the Now and In the Know

By Christine Dubyts, Dubyts Communications

Looking for an edge? A unique product or service that none of your competitors offers? Or maybe an entirely new business idea?

Then you'd better Get in the Now and in the Know, and you know what? It's not as hard as you may think.

Keep up with industry developments, government policy, new trends around the world. Ask questions, follow your customers home and see how they interact with your product or service. Take pictures, surf the net and look across industries for new ideas. Relevant, profitable ideas are out there.

Here are a few trend spotting links to get you started:

As you venture into the NOW and into the KNOW, remember three things:

  1. The ability to spot and analyze emerging trends is important.
  2. Framing the information within the customer's context is key.
  3. Activating resources and executing successfully determines the WIN!