Email Marketing

Top 5 Email Marketing Tips

By Christine Dubyts, Dubyts Communications

Here are our top 5 email marketing tips to get your email delivered, opened and read.

1. Get Permission. Permission based marketing is a must, otherwise you're just another spammer and no one likes a spammer. Am I right? So make sure you have permission to send email to your list.

2. Keep it out of junk mail. If you hit junk mail you'll never get a chance to communicate your message, so avoid too many characters, all caps and exclamation marks in your subject line. These are triggers for spam blockers and will get you rerouted to the "junk" folder. Try out this free Spam Checker.

3. Keep it short, focused and relevant. People are time sensitive and if you waste theirs they'll remember it. Tell them what you want to tell them succinctly, without using jargon and unnecessary words.

4. Use email safe fonts. It'll be pretty tough to get your message across if they can't read it! Email safe fonts will render properly on everyone's computer, browser and email client. These fonts include:

  • Arial
  • Comic Sans
  • Courier New
  • Georgia
  • Tahoma
  • Times New Roman
  • Verdana

5. Provide value. If you're always just selling, selling, selling in your email people will tire of your continual sales pitches and hit the delete button when they see your email come in. Give people information they can use, or something else that has value to them so they look forward to getting your email.

These are our top 5 but there are many, many more. Stay tuned for more useful and informative marketing tips by D.Com.