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Essentials of SMM Strategy - Feb 1, 2018

Essentials of SMM Strategy - Feb 1, 2018

DATE: February 1, 2018
TIME: 8:30 am - 4:30 pm
PROGRAM COST: $500, plus GST, which includes morning and afternoon coffee/tea and lunch
LOCATION: James W. Burns Executive Education Centre
TO REGISTER: http://wwwapps.cc.umanitoba.ca/faculties/asper/exec_ed/

Social media can be a valuable tool for marketing and engagement in your organization. With Social platforms taking increasingly important roles in todayís digital landscape, organizations can leverage opportunities to provide their stakeholders with relevant and timely information that creates brand awareness and community engagement.

Program Highlights & Key Benefits
This program will teach you how you can integrate social media into your organizationís marketing strategy to achieve the greatest impact. You will identify the nuances of marketing in a digitally savvy world, challenges that social media presents and practices to manage them effectively.

Through theory, case studies and collaboration with your peers, you will:
- Understand the essentials of social media marketing and how social media and content marketing work together to create a successful digital marketing strategy
- Identify your organizations readiness for implementing social media
- Discover how to create a social media marketing strategy that will be a powerful part of your organizationís overall marketing strategy
- Create engaging, shareable content
- Implement measurement strategies to track and measure your social media efforts in a valuable way
- Discover new social media platforms and when to employ them
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