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What is Your Marketing Story? Once Upon a Time ...

What is Your Marketing Story? Once Upon a Time ...

People love stories. Mystery, intrigue, romance, humor, what ever the format, stories are familiar and pervasive through life. We store, index and retrieve information in the form of stories. Stories provide us with simulation . . .

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Where Can I Get the Best Return for My Marketing Investment?

Where Can I Get the Best Return for My Marketing Investment?

When it comes to investing in your business marketing, take a lesson from the stock market. Invest in the high yield marketing tactics to get the most bang for your marketing dollar. But how do you know which marketing tactics . . .

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Graphic Design Terms & Definitions

Graphic Design Terms & Definitions

Ascender - When part of a lowercase letter exceeds the x-height. For example the higher parts of the letters "b", "d", "f", "h", "k", "l", and "t"; Bitmap - A graphic made up of pixels which makes it resolution dependent. This means resized may effect the quality of the graphic.

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Quick Tips for Better Website Design

Quick Tips for Better Website Design

When it comes to web design there are hundreds of suggestions, recommendations and rules of thumb. Here are a few quick tips for better website design that can be done pretty easily but can make a big impact . . .

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Sponsorship - Is It a Good Marketing Strategy for Your Business?

Sponsorship - Is It a Good Marketing Strategy for Your Business?

Do you want to enhance your image, drive sales, get positive publicity, increase awareness, be a good corporate citizen, enhance consumer / business relations or differentiate yourself from competitors? Identify primary and secondary goals then consider whether sponsorship is a good fit . . .

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How is Design Similar to Dance?

How is Design Similar to Dance?

As I watched a recording of my daughter's dance recital I got to thinking that dance is a lot like graphic design. There are many different styles of dance: The waltz, the rumba, salsa, hip hop, ballet, jazz. In design styles include: modern, modern, traditional, conservative . . .

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What is the Prescription for Marketing Success?

What is the Prescription for Marketing Success?

The prescription for marketing success is fundamental to your business. You MUST be different, be remarkable, be unique! And its not just about saying you're different because the new consumers will figure it out pretty quickly if you don't deliver. It's about REALLY . . .

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Can You Really Be A Marketing Expert?

Can You Really Be A Marketing Expert?

When it comes to marketing you simply just can't know it all. You can't be an expert in outdoor, print, digital, promotional and all the other types of marketing, there's just too much information. PLUS, technology keeps changing . . .

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What Does Your Marketing Say About Your Brand Personality?

What Does Your Marketing Say About Your Brand Personality?

What does your marketing say about your brand and company? Are you edgy? Conservative? Professional? Funky? Do you project confidence, fun or competence? Does your creative platform help you to stand out from the crowd . . .

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